3 things you didn't know about fast fashion - Boho City London
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3 things you didn't know about fast fashion

by Rachel Davies July 24, 2017

3 things you didn't know about fast fashion

Over the last 17 years, the world has seen the monumental rise of fast fashion. It’s often hitting the headlines, but here are three things you might not know about the production method.

  1. Fast fashion chains can order in new styles as frequently as every two weeks

In years gone by the design cycle would go something like this: high-end fashion houses would showcase their designs in October, and you’d see replica styles in high street stores the following Spring. The rise of fast fashion has changed all this. Now, almost immediately as a designer showcases their work, high street stores are in the process of replicating their designs at a fraction of the price. And how do they do this? They outsource the work to the lowest bidder in other countries and exploit labour so that the pieces hit high street shelves as quick as possible.

  1. Fast fashion is the second biggest threat our environment faces

The human cost of fast fashion is abhorrent, and the effect on the environment is just as bad. In terms of its harm for the planet, fast fashion is second only to the oil industry. These are the facts:

  • Fashion production doubled in the 14 years from 2000 to 2014.
  • Sales rose by nearly a trillion from 2002 to 2015.
  • We’re buying more and keeping less – the average consumer buys 60% more clothing and keeps each item for half as long.

And what does this all mean for the planet? It means that there’s more textile waste than ever before, which is having a hugely detrimental effect on the environment. The increased production rate of fast fashion means that harmful chemicals and damaging materials are being used to make the clothes we wear. For example, polyester, which takes decades to degrade and has a carbon footprint 3x greater than cotton, is used in 60% of all clothing made through fast fashion methods. This isn’t to mention the amount of chemical dyes that are being dumped into water around the world.

  1. Fast fashion can actually cost you more

While fast fashion has seen such rapid growth due to its low prices, it could actually end up costing you more in the long run. Think about the last fast fashion pieces you bought – Were they well made? Would you wear them for more than one season? When you take things like this into consideration, you start to see that buying more expensive, better made, ethically sourced clothes makes more sense for your purse.

If you’re thinking of ditching fast fashion, you can browse our range of fair trade fashion here.




Rachel Davies
Rachel Davies

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